I developed Bonime’s Law a long time ago when personal computers had no hard drives, dual 5.25” floppy drives, 256K RAM, and a CPU that ran at 1.44Hz.
In those days the killer apps were word processors like Wordstar (later, WordPerfect from Satellite Software Incorporated), Spreadsheet/database combos like Lotus 123, and no graphics. The text based screens [...]
Archive for the ‘marketing’ Category
Bonime’s Law: As Hardware Improves, Software Degrades — True in Music, TV and Movies As Well
Posted in marketing, media, music, sociology, technology, tagged CD, code, computers, computing power, creativity, downloading, hardware, hi def, high definition, illeagl, movies, mp3, music, programmer, quality, screen, software, surround sound, TV on February 12, 2008 | Leave a Comment »
MacBook Air May Be Apple’s First Misfire
Posted in marketing, technology, tagged appple, computer, dvd, macbook air, notebook, optical drive, steve jobs, wireless on January 15, 2008 | 4 Comments »
Today, Apple introduced the ultra thin ultra sexy MacBook Air. This is, in typical Apple style, an elegantly designed notebook computer that is about as thin as an iPhone.
Yes it is gorgeous. But. . . .
It lacks an optical drive. And while Apple touts the fact that “you don’t need an optical drive” because it can wirelessly [...]
BUY Music You Like
Posted in marketing, media, music, tagged downloads, labels, marketing, media, music, myspace, publishing, recording, youth culture on December 30, 2007 | Leave a Comment »
My company, Cloudshine Global Music maintains a page on MySpace. After more than 3,500 “friends” joined our site, most of them raving about our music, we realized that there was absolutely no correlation between the professed support for our recent album release (Laura Pursell: Somewhere In This Room) and actual sales. Many were musicians, bands, songwriters, [...]
A Boomer’s Adventures in MySpace
Posted in marketing, media, music, sociology on December 17, 2007 | Leave a Comment »
When I opened my music label Cloudshine Global Music, I did what the common wisdom dictates you should do: Get on MySpace and build up a fan base. As a 50+ baby boomer, I felt a little like Dorothy must have felt at her first glimpse of color after leaving black and white Kansas. But I [...]
